Mayfair London

The gaiety suggested by this area's name - derived from a long-departed spring fair - is believed by its atmosphere today. Even on Mayfair's busy shopping streets you may feel out of place without the reassuring heft of a platinum card.

History of Mayfair

Originally named after an annual fortnight-long May Fair that took place on the site that is today Shepherd Market until 1764 when it was banned due to the prevelance of prostitutes.

Most of the area was first developed between the mid 17th century and the mid 18th century as a fashionable residential district, by a number of landlords, the most important of them the Grosvenor family who gave their name to Grosvenor Square, which now houses the US Embassy.

The Grosvenor and Berkley families bought the rolling green fields that would become Mayfair in the mid 17th century. In the 1700s, they developed the pastures into the posh new neighbourhood. In particular they built a series of squares surrounded by elegant houses. The most famous of these Grosvenor Square, built between 1725 and 1731 is now dominated by the supremely inelegant US Embassy, its only decorative touches a fierce gold eagle and a mass of post 9-11 protective barricades. Out front, a statue of President Dwight Eisenhower who used to stay at the exclusive Claridge's hotel on Brook Street.

A short walk to the north up South Molton Street takes you to Oxford Street which is all about shopping. If you prefer the designer shops New Bond Street and Old Bond Street should be your haven.

Bisecting the two is Conduit Street home to one of Vivienne Westwood's flagship stores.

Mayfair Today

The district has developed in to a thriving commercial hub whilst retaining a substantial quantity of residential property. Mayfair is perhaps best known for providing some exclusive shopping, luxury hotels and restaurants.

The renown and prestige of Mayfair has grown in the popular mind due to its designation as the most expensive property on the British Monopoly set.